Khairul The Legacy of Hup Seng: A Household Name in Malaysian Confectionery Key Takeaways Hup Seng is one of Malaysia's longest-standing biscuit manufacturers, originating from a modest operation in Batu Pahat, Johor. The brand is widely recognized for its iconic Cream Cracke... Biscuit Heritage Food Manufacturing Hup Seng Malaysian FMCG Aug 3, 2026
