UEM Sunrise Berhad: Leading Sustainable Urban Development

UEM Sunrise Berhad is redefining urban living by integrating sustainability and innovation into its developments. With a commitment to eco-friendly designs and smart technologies, the company is shaping the future of Malaysian real estate.
April 3, 2025 by
UEM Sunrise Berhad: Leading Sustainable Urban Development
Alifah

A Vision for Sustainable Urbanization

In an era where environmental concerns and technological advancements dominate urban planning, UEM Sunrise Berhad stands out as a leader in sustainable development. The company’s projects prioritize green building certifications, energy efficiency, and community-centric designs.

In an exclusive interview with Dato’ Mohd Nazmi Omar, Chief Operating Officer of UEM Sunrise Berhad, he emphasized the company’s mission:

"Our goal is not just to build properties but to create holistic ecosystems where residents can thrive. Sustainability is no longer optional—it’s a necessity. We incorporate renewable energy, smart home systems, and green spaces to ensure our developments meet future demands."

Key Green Initiatives by UEM Sunrise Berhad

1. Eco-Friendly Architectural Designs

UEM Sunrise Berhad integrates passive design strategies—such as natural ventilation, optimal sunlight exposure, and rainwater harvesting—into its projects. Developments like Alam Impian and Aspira Gardens showcase these principles, reducing energy consumption by up to 30%.

2. Smart and Sustainable Communities

The company leverages IoT (Internet of Things) to enhance living experiences. Smart lighting, automated waste management, and energy monitoring systems are embedded in their townships, ensuring efficiency and convenience.

3. Green Certifications and Partnerships

UEM Sunrise Berhad collaborates with global sustainability organizations to achieve certifications like LEED (Leadership in Energy and Environmental Design) and GREENSHIP. These recognitions validate their commitment to reducing carbon footprints.

Innovation at the Core

Beyond sustainability, UEM Sunrise Berhad is a pioneer in digital transformation. Their MYTOWN Shopping Mall features AI-driven customer experiences, while Kiara Bay introduces futuristic waterfront living with solar-powered amenities.

Challenges and Future Prospects

Despite progress, the company faces hurdles like higher initial costs for green materials and public awareness. However, Dato’ Mohd Nazmi remains optimistic:

"The long-term benefits outweigh the challenges. As more buyers prioritize sustainability, the market will adapt. We’re also working with the government to incentivize green housing."

Conclusion

UEM Sunrise Berhad is not just constructing buildings—it’s crafting sustainable, intelligent communities. By blending innovation with environmental responsibility, the company is setting new benchmarks in real estate.

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UEM Sunrise Berhad: Leading Sustainable Urban Development
Alifah April 3, 2025
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